IMAX, Google Partner to Create VR Camera
The camera will be built to utilize Jump, a platform for creating and viewing 3D 360 video IMAX and Google will team up to create a cinema-grade virtual reality camera, the two companies announced at Google’s annual developer conference, Google I/O. IMAX’s team of engineers and camera specialists will work with Google to develop these cameras using IMAX’s capture technology. The camera will be built to employ Jump, a platform for creating and viewing 3D 360 video. Both corporations hope to create the highest-quality, most captivating virtual reality content to consumers. Virtual reality is an immersive entertainment format that’s among the buzziest consumer technologies this year. It uses responsive headsets that make users feel like they’re in the middle of the action. “For nearly 50 years, IMAX has pioneered moving image capture to allow filmmakers to produce the highest resolution images across 2D, 3D, film and digital formats,” IMAX CEO Richard L. Gelfond said in
